Reese, Blake, Gwyneth: The Commodification of Celebrity Blandness

9 May

This is an interesting read of these sites. I recommend it to everybody. It finally helped me find a word to define what was behind all of these celebrity-site things.

Flavorwire

There’s a certain aesthetic that I associate with decent to middling romantic comedies of the early millennium, usually starring Cameron Diaz, Drew Barrymore, or Reese Witherspoon. This aesthetic surrounds a lovelorn heroine who is a clean-cut but slightly funky blonde, a little bit frenetic but also warm. She’s pretty for the guys and aspirational for the ladies, and utterly devoid of any real personality, grit, or distinctive cultural background. She’s a blank slate, made to reflect the projections of viewers, just as the big windows and gleaming surfaces of her home reflect her pretty face.

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